Ourflexible
friends
Our growing interest inanatural,
simple, flexiblediet, continues to see the
‘flexitarian’ revolutiongo from strength
to strength.
Withflexibleorpart-timevegetarians
and ‘reducetarians’ now swelling the
ranksof the traditional vegetarian
or veganmarket, ourpreference for
plant-based foods increasesby theday.
Andwhereonce thiswasviewedasa
minority sector,mainstreamconsumers
arenow regularlycuttingbackon their
meat intakeonhealth, sustainability
or animalwelfaregrounds.
