Snackingis
cheesy!
Part of ournew food-on-the-gohabit isa
greater reliance thaneveron snacking.
With regulationmealtimesbecoming less
predictable, grazing isnow theorderof
theday,withno shortageof options to
turn to. Andaswe invariablyopt for the
savouryratherthanthesweet,cheeseplays
abigpart in the snackswehome inon.
But it’snot just theflavourof cheese in
biscuits, crispsandnachos that appeals
to the snackingmarket. It’s cheese for
cheese sake.
Whereonceweonlyboughtblocks
tokeep in the fridge,we’renowhappy
to take something smaller andmore
portablewithuswhereverwego.
Producershavebeenquick to recognise
this trendand rather than relyingon
consumers tocreate theirownbite-size
portions…they’repackaging them
instead.
•
Majorbrandsarenowproducing
everything fromchild-size ‘nibbles’ to
adult-size ‘bites’
•
56%ofbuyersseecheeseasa
healthysnack
•
22%ofsnackbuyersbelieve it’sworth
payingmore forasnack that’sallnatural
•
Cheddar is the favouritecheeseofBrits,
with48%of themarketvalue
•
46%ofcheeseeatersdescribe their ideal
on-the-gocheesesnackasbeing low infat
•
Improvements to the tasteand texture
of low fatcheesehavesignificantly
improvedappetiteappeal
•
Higherprotein, lower fatcheesesare
rapidlyemerging tosatisfy theneed for
abalancedoption, creatingexcellent
NPDopportunities
LESS THAN
ONCE AWEEK
ONCE AWEEK
2 TO 6 TIMES
AWEEK
DAILY
UKSnackinghabits
