Whatbetterway to rewardourselves for
beinggood than toenjoyanoccasional
treat?Enter awholenewmarket for
bite-sizeyumminess in the formofportion
controlled snacks, chocolate creations,
mini ice-creamcones...in fact any of the
traditional favourites shrunkdown in
size sowecan still awardourselves a
metaphorical pat on theback.
Going toextremes
Forsome,however, a treat isonlya treat
if it isalso trulyexcessive. Take, for
example, theFreakshake. Thisoutrageous
Aussieexampleof extreme indulgence
combinesmilk, gooeycake, cookies,
cream, andwhoknowswhat else…
toppedoffwith somethinggarishly
colourful.
But theFreakshake isalsoa timely
reminder thatpresentation iseverything
inaworldnowobsessedwithsocialmedia.
Pictureperfect
For the foodservice industry inparticular,
it doesn’t have to just tastegood, it has
to look sensational too. Everything from
anelegantlyart-directedarrangement of
food, toa swirl in the topof your coffee,
isnow snapped, labeledanddespatched
instantly to theworldvia social
media…with Instagram leading theway.
As freeadvertisinggoes, there is simply
nothingquite like it!
500
million
INSTAGRAMNOWHASOVER
500MILLIONACTIVEUSERS
EVERYMONTH
40
billion
USERSHAVE ALREADY SHARED
OVER40BILLION PHOTOS
ON THE FOOD FRONT,
THEMOST POPULAR PIC
IS PIZZA, FOLLOWEDBY
SUSHI, THEN STEAK
