Proteinadds to the trend
With63%ofconsumerssaying
protein-rich
foodshelp themkeep fuller for longer,
producersareexploring thismarketwith
increasing interest, especially for the
‘food-on-the-go’ sector.
Plant-baseddairyandmeat alternatives
areactivelypromoting the roleofplant
proteins, andeven theNPD resourcesof
thedairy industryaremoving tocapitalise
on this functional and technical benefit
ofplants.
In turn, this ispresentingahuge
opportunity todevelopnew ideas
designed to feedconsumerdemand for
innovativeoptions, especiallyas
flexitariansexpect ahigh level offlavour
from theirplant-based foodalternatives.
53%
53%OF CONSUMERS
HAVEMEAT FREEDAYS AT
LEASTONCE AWEEK
AVG
30%
IN FRANCE, GERMANYAND THEUK,
FLEXITARIANS REPRESENT BETWEEN
24%AND36%OF THE POPULATION*
25%
25%OF EUROPEANSWANT TO
REDUCE THEIRMEAT CONSUMPTION
IN THE NEXT 5YEARS, AND INCREASE
THEIR PROTEIN INTAKE*
*
Mane surveyof1700consumersaged16-65
Vegetables are croppingup…everywhere
Withvegetables
inyogurtsand
spreadsand
plant-based fats
Withvegetable
based snacks, and
herbs forflavour
Withherb
andvegetable
inclusions
Withvegetables
in juicedrinks
andplant
extracts inwater
Withnatural colors
andherbal flavors
CONFECTIONERY
GROWING
MARK E T
T R E NDS
DAIRY
GROWING
MARK E T
T R E NDS
BAKERY
GROWING
MARK E T
T R E NDS
SNACKS
GROWING
MARK E T
T R E NDS
SOFTDRINKS
GROWING
MARK E T
T R E NDS
